Chelsea have officially unveiled their new white away kit for the 2019/20 season, with a stylish white collared shirt inspired by the Mod culture which thrived in 1960s London, in particular on the King’s Road, a short walk from Stamford Bridge.
Thes 2019/202 away strip introduces a very clean and traditional look with a polo collar, combining a white base with blue and red trim. Made by Nike, the Chelsea 19-20 away strip features Yokohama Tires as the main sponsor.
In a press release, the club said:
“Chelsea Football Club will celebrate London’s fashion history each time its teams play away this season. The new away kit is inspired by the Mod culture that thrived on the King’s Road, a short walk from Stamford Bridge, in the 1960s.
“The kit takes its lead from Mod subculture through a crisp white polo jersey complete with a button-down collar. This collar is trimmed with red and blue stripes and is fastened in the centre by two buttons, each inscribed with the phrase: ‘The Pride of London.’
Speaking upon the announcement of the new jersey, Chelsea Women forward Frank Kirby declared: “The kit is really beautiful, with so many nice touches. I know a little bit about Mod fashion and culture and you can see its influence on the kit. I think it’s a shirt you could wear to the game, but also in any situation, and I’m sure the fans will like it.”
Ethan Ampadu, who has been linked with a loan move for the 2019/20 season, was also featured in modelling in the new white away kit.
The statement then continued: “The jersey’s sleeves are also trimmed with red and blue, while the head-to-toe look is completed by white shorts and Chelsea blue socks. The socks boast a stripe – white, red, white – midway up the calf, which evokes memories of the famous Mod target symbol.”
Nike’s Football Apparel Senior Design Director, Pete Hoppins, speaking on the new stylish design said:
“The concept we came up with is a homage to the Mods of 1960s London and their sharp style. It really comes together through this iconic white polo, finished off with red and blue stripes from Chelsea’s heritage.
“We feel this kit will make the players feel super sharp when playing on the road.”
The new Chelsea away kit will be worn for the first time when we face Kawasaki Frontale in Japan this Friday, July 19, 2019.
