You must be aware of the positive impact video marketing can create for your branding efforts. Again, popular social media platforms have emerged as the best modes to reach out to large demography of your choice. Instagram TV or IGTV provides you with an opportunity to use this popular social media platform to share your videos.
After its launch way back in June 2018, the users are experimenting with many things on IGTV. There are fewer brands that are utilizing this platform to post their video advertisements, marketing intro videos, and so on. Yet, some of the videos from top brands are fascinating in all respects.
You can also upload professional videos on IGTV, making effective use of any video maker by InVideo. This is a reliable online platform offering ready-to-use editable templates for making videos. These templates have gained tremendous popularity across sectors today.
We are compiling 9 brilliant IGTV videos from top brands that inspire you to make glamorous, professional, and result-oriented videos in this article. You can pour in your creativity to express about your brand and business on IGTV:
#1: Branding Inspiration Through Celebrating Their Customers:
Branding has a multi-dimensional approach. You don’t need to showcase your ‘sales-talk’ to win business. How about asking your customers to narrate their success stories?
This is what Warby Parker, a famous eyewear brand is doing on IGTV. Warby Parker is successfully using IGTV to spread the message that buying their products would be a wise decision.
#2: Get Inspired to Create DIY Videos Promoting Your Brand:
Do you make or market something that serves as a solution by DIY methods? Many marketers may feel that ‘How To’ videos are out of trend. Yet, The Crafty has used the same old formulae to make the people watch their 10-minutes DIY video.
The viewers appreciate the value they receive from your content, sometimes even if the video is a bit lengthy.
#3: Most Inspiring Educational IGTV Videos:
Education is way beyond studying and earning degrees. It is much about transforming your thinking abilities. You can follow Authors and Top Educators like Eric Sheninger and Lisa Johnson and more.
These top educators are converting their blogs into videos using IGTV as the platform. If you have something to educate the audience, you can use the IGTV video editor by InVideo and FlexClip to create and upload fantastic videos.
#4: Can You Promote a Publication House Through IGTV?
This is something about utilizing the latest digital marketing method to promote a business from an old school. Yet, it works. The best example can be IGTV videos of ‘Le Figaro,’ the oldest French Publication House.
They upload the best videos of topics they feel passionately about on periodical intervals to make the readers ‘stay tuned’.
#5: Ryan Serhant – An Inspiration for Realtors:
Are you a realtor already using different social media platforms for video marketing? IGTV can be another effective mode to share your intro, specific project videos, and much more.
Ryan Serhant has made the most out of IGTV by sharing the most professional-looking real estate videos. You can search and watch his videos to understand how to create a difference.
#6: Top Travel Brand IGTV Videos:
The youngsters from across the globe prefer travelling than investing in properties. This shift in consumer behaviour has brought tremendous prospects to travel brands. You can see videos posted through top travel brands on social media, including IGTV.
Air France, the official French carrier, would be the best example. You can get inspired by watching their video ads on IGTV.
#7: Big Beauty Brands on IGTV:
‘Beauty’ has become an inclusive concept today, and the beauty brands are ahead of the time to market their products. On IGTV, you can watch videos posted by both celebrities and beauty brands like L’Oréal, Kattan, Laura Lee, and YSL Beauty.
These Top Brands follow the latest trends and provide a new dimension to marketing.
#8: Best IGTV Videos for Healthcare:
If you are a marketer of healthcare products and services, IGTV would be the best online platform to spread a word about your brand. Healthcare is known to be the ever-booming industry across the globe. People from all around the world look for wellbeing tips, and they search for solutions online. You can use some of the top video ad makers online to make great videos and grab viewers’ attention.
Go through the IGTV videos by early community members like Doctor Mike (famous as the ‘sexiest doctor alive’) to understand the logic and magic behind video marketing on IGTV.
#9: Get Inspiration to Expand Your Motivational Speeches Globally:
Motivation Speakers are trending on social media today. Right from business to finance and relationships to success, they have many things to speak to the audience.
If you wish to be a motivational speaker, you can follow top motivators on Instagram and IGTV like Ed Mylett and Joel Brown. Learn that Charismatic mass communication capability to be a rockstar!
Conclusion
IGTV is emerging as a popular social media platform for vertical videos. As videos are going to contribute to the biggest part of mobile data consumption shortly, it would be clever to use this platform for video marketing and branding. We hope the best IGTV video suggestions in this article would help you in your video marketing endeavours.
