MTN Ghana, the country’s largest telecommunications service provider has taken another giant move by launching the long-awaited MTN Hitmaker Season 7.
The MTN Hitmaker, which is the company’s flagship program is aimed at giving authentic, talented and potential singers and rappers a platform to build upon themselves and be ready for the music industry.
Speaking at the launching ceremony in Accra, the Chief Marketing Officer of MTN Mr Guido Sopiimeh, noted that the MTN Hitmaker has remained their proprietary event through which they identify, nurture and economically empower talented young Ghanaians who desire a career in the music industry.
As we launch Hitmaker season 7, I will reiterate MTN’s commitment to its vision and mission “to lead the delivery of bold new digital world to our customers and also “make their lives whole lot brighter” with innovative services.
“We require all interested participants to visit the Google Play store to download the MTN App to register and upload their songs.
The registration will be opened for a period of 3 weeks during which applicants will be reviewed by renowned Beat Makers who will shortlist weekly winners for the semi-final stage of the competition,” he explained.
According to him, as part of the MTN Hitmaker season 7, successful applicants who make it to the semifinal are mostly raw talents, MTN will take steps to help improve their skill and prepare them for the market.
“As part of the process, we are going to keep them at a boot camp where they will be groomed by a technical team made up of voice Coaches, Choreographers, Music Director, Image Stylist and many more,” he stated.
Adding that, the contestants will be taken through breathing exercise, speech improvement and other key techniques required to prepare them for the entertainment industry.
“At the boot camp, we will unveil the 12 finalists will compete for the ultimate prize of GH¢ 100,000 cedis recording deal. The unveiling event will kick start the 13 week reality TV show where they will get opportunity to showcase their talent to the world,” he explained.
This he said, to further promote the finalists, MTN will offer contestants access to digital tools to promote themselves by using MTN platforms on social media and other digital channels.
This is to help inculcate the use of digital marketing in our young musicians since that is where the world is moving towards.
He, therefore, urged persons in the creative arts industry to take advantage of the digital platforms created MTN to promote their works.
“The MTNPlay platform, the MTN Caller Caller Tunez service, the Kumawood app, AMGO App, MTN Music Plus and host of other Valued Added Services are available to support your innovations and generate the require income you deserves. Take advantage of these platforms to remain relevant in the digital age,” he advised.
Since the launch of the MTN Hitmaker in 2012, we have successfully produced music talents such as Naterial (Season 1 Winner) Koo Ntakra (Season 2 winner), Togbe (Season 3 winner) Kidi (Season 4 Winner),Kurl Songz (Season 5 winner and Freda Rhymes (winner season 6)
And those who were unable to win the ultimate prize have successfully developed their careers through the training and exposure that MTN Hitmaker gives them. Such as Lynnx Entertainment icon, Kuami Eugene (MTN Hitmaker season 5 contestant).