The former Communication Director for the Ghana Football Association (GFA), Ibrahim Sannie Daara has been named as the General Manager of Zylofon Media.
The revelation was made during the launch of Zylofon Properties in Accra, on Friday night.
Sannie Daara has previously worked for the BBC for eight years and has a huge experience covering Africa football.
For his excellence in sports reporting and football know-how, he was appointed by the Confederation of African Football (CAF) to serve on its Media Experts panel in November 2017.
The award-winning ex-BBC journalist also owns GhanaSoccernet.
Sannie Daara is an experienced communications professional with a strong background in the sports and political media. This has resulted in a capacity to provide strategic counsel at the very highest level coupled with experience of frontline tactical implementation.
A specialist in media relations, crisis management and message development having led global projects impacting across Africa, Europe, and the Middle East.
Trained high profile footballers, politicians and business leaders across multiple sectors in message delivery, crisis management, media skills, executive, and management communication.
Also works on a part-time basis on Africa football content for various media organisations.
He has won several awards in the journalism profession including the prestigious Foreign Press Association (FPA) Award in the UK which is the crowning achievement of any journalist’s career.
Sannie Daara holds a Masters degree in International Journalism from one of the world’s leading journalism schools, Cardiff University, in the United Kingdom.
Read also: Groupe Nduom begins mass dismissals
Specialities: Media relations, public relations, African media, (internet, television, radio and newspapers), African football, crisis management, media training, messaging, public relations, publicity, speechwriting and writing.