Juventus forward Cristiano Ronaldo became the most followed person on Instagram on Monday, overtaking American actress and pop star Selena Gomez, who has held the title since 2016.
Gomez, 26, overtook Ariana Grande two years ago in a list which is dominated by stateside entertainment stars.
The five-time Ballon d’Or winner who posts regularly on his social media accounts, now has over 144 million followers – more than anyone else on the platform.
The ‘CR7’ brand on the whole is a different animal – with the 33-year old boasting 120 million followers on Facebook as well as 75 million followers on Twitter.
The Portugal international marked the news in relatively modest circumstances, with an image of him in the gym.
The development comes just months after he swapped Real Madrid for Juventus in a deal worth €100 million (£88.93m/$114m).
Ronaldo has already registered seven goals and four assists in 10 Serie A outings for a Juve side who are already six free at the top of the table.
Brazil and Paris Saint-Germain forward Neymar is the next highest sportsperson in 10th position with 104m followers.
Reality television personality Kim Kardashian, pop superstar Beyonce, actor and wrestler Dwayne Johnson, Kylie Jenner and singer Taylor Swift complete the top 10.